Crocs Investor Presentation Deck

APPENDIX Non-GAAP Reconciliation (Cont'd) Reconciliation of GAAP to Non-GAAP Financial Guidance: Full Year 2023: Non-GAAP operating margin and operating income reconciliation: GAAP operating margin Non-GAAP adjustments, primarily related to investments to support growth Non-GAAP operating margin Non-GAAP effective tax rate reconciliation: GAAP effective tax rate (1) Non-GAAP adjustments, primarily related to amortization of intellectual property Non-GAAP effective tax rate (1)(2) Non-GAAP diluted earnings per share reconciliation: GAAP diluted earnings per share Non-GAAP adjustments, primarily related to investments to support growth and amortization of intellectual (1)(2) property Non-GAAP diluted earnings per share Approximately: 25.5% 1.5% 27.0% 23.0% (3.0)% 20.0% $10.37 to $10.67 $1.18 $11.55 to $11.85 (1) For the full year 2023, we expect to incur approximately $60 million in costs primarily related to investments to support growth and to be fairly balanced across COGS and SG&A. (2) In the fourth quarter of 2020, and subsequently in the fourth quarter of 2021, we made changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. This adjustment represents the amortization of the deferred tax asset related to these intellectual property rights in this period. Non-GAAP Financial Guidance Our forward-looking guidance for consolidated "adjusted operating margin," "adjusted diluted earnings per share", and "net leverage target" represents non-GAAP financial measures that exclude or otherwise have been adjusted for special items from our U.S. GAAP financial statements. We consider these items to be necessary adjustments for purposes of evaluating our ongoing business performance and are often considered non- recurring. Such adjustments are subjective and involve significant management judgment. While we are able to estimate full year non-GAAP adjustments, we are unable to reconcile forward-looking adjusted measures to their nearest U.S. GAAP measure quarter-by-quarter because we are unable to predict the timing of these adjustments with a reasonable degree of certainty. By their very nature, special and other non-core items are difficult to anticipate with precision because they are generally associated with unexpected and unplanned events that impact our company and its financial results. Therefore, we are unable to provide a reconciliation of these measures for the nce related to the fourth quarter of 2023. CROCS inc 38

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