Asos Results Presentation Deck

© 2023 asos 3 Customer journey around fashion ASOS marketing mix FY18 Performance media +25% One-dimensional marketing approach means the ASOS brand lacks an emotional connection with our market ↑ FY23 × New customers falling to FY19 levels Churn increasing, particularly among new customers Declining share of branded search Incremental £30m UK brand investment in FY24 42 asos

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