Starbucks Investor Day Presentation Deck
19.3M
90D ACTIVE
MEMBERS
All data reflected is from FY20
U.S. STARBUCKS REWARDS BY THE NUMBERS
That first
sip feeling.
Let us add a little joy to your day.
Join Starbucks Rewards.
STARBUCKS'
REWARDS
~50%
FY20 REVENUE GENERATED
BY SR MEMBERS
the
affè Latte
kur dark, rich espresso balanced with steamed milk and a
ght layer of foam. A perfect milk-forward warm-up.
150 item
Size
Add-ins
Espresso & Shot Options
2 Shots
Flavors
1 in 4
TRANSACTIONS THROUGH
MOBILE ORDER AND PAY APP
Tea
Pickup at
S. Michigan & 6th Ave S.
Hone
Cans
D
Order
Grande
Add item
Gift
Offers
544*
Star balance
25
Details
50
150
Collect up to
60 Bonus Stars
Mar 13-15
C
Redeem
Home
Rewards options
Visit 3 times
Collect 60 Stars in the Star Dash when you vis
times
Visit 3 times, get 60 Stars
Start
Cards
200
400
Order
Pay in sView entire presentation