Imperial Brands Investor Day Presentation Deck
Five-year plan overview: new ways of working to
enable plan delivery
Consumer at the Centre of
our Business
Performance-based
Culture and Capabilities
Simplified and Efficient
Operations
12 Capital Markets Day | 27 January 2021
• Embed fact-based and collaborative ways of working
Build a challenger mindset throughout organisation
Invest in talent and embrace diversity and inclusivity
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IMPERIAL
BRANDS
Strengthen critical capabilities: marketing, innovation, digital and consumer
insight
Leverage relevant brand portfolio to address key consumer needs
Simplify the organisation through global processes underpinned by
technology
Create and embed clear performance management framework that will
drive agility and accountability in decision makingView entire presentation