Snap Inc Results Presentation Deck
Revenue by Geography
(in millions, unaudited)
YOY Change
QUARTERLY REVENUE
$286
$26
$40
$219
Q4'17
72%
$231
$27
$33
$170
Q1'18
54%
$262
$45
$40
$177
Q2'18
44%
$298
$40
$50
$207
Q3'18
43%
$390
$58
$62
$269
Q4'18
36%
$320
$47
$47
$226
Q1'19
39%
North America¹
$906
$79
$122
TRAILING TWELVE MONTHS (TTM)
$705
Europe²
TTM Q1'18
76%
$1,270
Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.
¹North America includes Mexico, the Caribbean, and Central America.
2Europe includes Russia and Turkey.
$190
$201
$879
TTM Q1'19
40%
Rest of World
REVENUE UP 39% YOY AND DOWN 18% QOQ; TRAILING TWELVE MONTHS REVENUE INCREASED 40% TO $1.3 BILLION
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