Hugo Boss Investor Presentation Deck

PAGE 66 SALES BY DISTRIBUTION CHANNEL SALES BY DISTRIBUTION CHANNEL¹ (IN EUR MILLION) Brick-and-mortar retail Brick-and-mortar wholesale Digital Licenses Total 2021 1,512 647 549 77 2,786 In % of sales 54 23 20 3 100 2020 1,057 472 352 64 1,946 1 As compared to the previous year, presentation has been aligned to the 2025 targets set out in the "CLAIM 5" strategy. In % of sales 54 24 18 3 100 Change in % 43 37 56 20 43 HUGO BOSS Currency-adjusted change in % 43 37 55 20 43

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