Allbirds Investor Presentation Deck
INVESTOR OVERVIEW
Footwear:
"Difficult to Make -
Easy to Merchandise"
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The Dasher
One great innovation spawns a product
franchise, creating newness and brand
excitement, while driving growth
allbirds
The Dasher Product Family
Invest heavily upfront to make
groundbreaking innovations that
establish footwear franchises
Colorway
Seasonal color refreshes
keep customers engaged
and coming back
Material & Upper Design
New styles and use cases
on existing silhouettes
Further Design Extensions
Partnerships, energy drops,
exclusives, events and anything
else that life throws at us
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Limited Edition Crest
Limited Edition Cyclone Limited Edition Erupt
Wool Dasher Mizzles
Tree Dasher Core
ALAMA
Oiselle Partnership
Limited Edition Gaia
Wool Dasher Mizzles Mid
Braulio Amado
Partnership
Limited Edition Flame
Tree Dasher Relays
Jeff Staple
Partnership
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