Nexters SPAC Presentation Deck

Efficient marketing and user acquisition Visitors High conversion from visitors to installs for both deep link and organic acquisition channels Installs Lower stickiness and retention vs. peers given broad user acquisition strategy Daily active users Those who stay in the game are likely to become paying users Daily buyers Lil nexters Broad user acquisition strategy focused on getting users directly into the game Data-driven decision making supported by predictable and attractive cohorts Live operations, frequent promotions, and active communities with over 6.5M4 views on YouTube Less than 6 months breakeven from install (1) (focus on users with 1st year LTV (2) > CAC (3)) Marketing efficiency driven by scale of operations, constant creative message innovation, and expertise in ad buying Source: Company information (1) Calculated as weighted average payback across all platforms for cohorts, originated in 1H 2020 (2) Defined as cumulative revenue from monthly cohort of players during first 360 days, estimated using internal statistical models, divided by number of installs in a monthly cohort (3) Defined as marketing costs divided by number of installs in a monthly cohort of players (4) Nexters Global and Hero Wars Central combined 15

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