BAT Results Presentation Deck
US: Continued Vuse strength and robust pricing BAT
in a challenging environment
A BETTER TOMORROW
-0.3%
US Revenue
Growth*
+5.5%
US Operating
Profit Growth A
میرا
+59% +380bps
US New Category
Revenue Growth*
Vapour
value share
....
+10%
Combustibles
Price/Mix^
+30bps
US Combustibles
Value Share**
●
●
Vuse now #No.1 value share
• 19.4% volume growth
●
• 60% revenue growth*
• 36.3% YTD May, up
380bps
***
Sequential combustible
volume share** growth since
Jan 22
• Premium value share growth,
supported by Newport and
Natural American Spirit
Financials growth versus H1'21. Share growth versus FY21. * On a constant rate basis. See Appendix A2. ** Combustible cigarette share. Source: Marlin. See Appendix A3 for share definitions. *** Vuse value share of total Vapour - monthly average of quarter share to
May 2022. Source: US Marlin. See Appendix A3 for share definitions. ^ Price/mix defined in Appendix A4. Source: Company data. ^^ On an adjusted, constant rate basis. See Appendix A1 & A2.
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