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Asos Results Presentation Deck

Non-strategic costs We continue to actively pursue reductions in non-strategic costs and see improvements across different business areas W W W W CH 500 Focused marketing investment on more efficient channels Alignment of organisational structure and capabilities further refined Cost savings from increased effectiveness across central costs, targeted procurement activity and underlying supply chain costs Increased efficiency through improved processes in key areas such as returns, product re-processing and customer care 9 asos

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