Wix Investor Presentation Deck

Increasing Revenue Retention Annual Net Revenue Retention Rate +104% FX-neutral Net Revenue Retention in 2022 Cohort revenue retention driven by increasing ARPS as we attract more users with higher lifetime value 2016 2017 Company Overview | Third Quarter 2023 2018 Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 31, 2022), by identifying all of the registered users on our platform as of the end of the prior year (e.g., Dec 31, 2021) and then dividing the total revenue generated by that cohort of registered users at the end of the base year by the total revenue generated by same cohorts of registered users at the end of the prior year. The quotient obtained from this calculation is the Annual Net Revenue Retention Rate. The Annual Net Revenue Retention Rate excludes revenue from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. 2010 & Prior 2019 2011 2012 2013 2014 2015 2020 2016 2017 2018 Net revenue retention is based on constant FX rates from 2021. Including FX impact of 2022, net revenue retention was 102%. 2021 2019 2020 2021 2022 17 2022 WIX

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