Asos Results Presentation Deck

© 2023 asos 02. Stronger order economics and lighter cost profile Through Driving Change actions we have realised more than £100m of benefits in H1 split between four main categories Workstreams include... Buying Optimisation Examples include: Reduction in duty and reprocessing costs Product specific actions to improve profitability, e.g. on bridalwear Supply Chain ● Examples include: Winding down of ancillary storage Reduced fulfilment from Lichfield Streamlining UK returns All sources: ASOS internal operational records Pricing and Proposition Examples include: Changes to price and delivery proposition by country Dynamic pricing based on demand Other Examples include: Reduction of overheads Optimisation of marketing spend Consolidation of tech contracts 13 asos

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