Vroom Investor Day Presentation Deck
key unit economic drivers
4 strategic initiatives designed to drive unit economic improvements across the P&L
financiallever
EBITDA
Product GPPU
Vehicle GPPU
GPPU & SG&A - Logistics
Balance Sheet - Inventory
SG&A - Sales
SG&A - T&R
SG&A - Marketing
SG&A - Fixed
initiative
Grow UACC third-party dealer business
Originate and securitize Vroom loans through UACC
Grow consumer value added products
Optimize pricing through predictive data and regionalization
Optimize assortment
Synchronize end-to-end supply chain to increase velocity and
optimize flow
Optimize sales channels by selective insourcing and digitization
Streamline and digitize title and registration process
Improve marketing effectiveness
Grow fixed cost slower than revenue
4 strategic initiatives designed to build a profitable business model
goal
Grow EBITDA
Improve product finance margin
Improve product margin
Improve vehicle margin
Improve vehicle, product & finance margin
Reduce miles and cost per mile
Improve inventory turns
Reduce transaction cost per unit
Reduce marketing cost per unit
Reduce fixed cost per unit
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