Circut Results Presentation Deck

Gross margin Contributing Factors Q4 2020 Connected machine and accessories and materials gross margins were unusually high due to lower-than-normal promotions as a result of depleted inventory levels Q4 2021 O One-time items impacting connected machine gross margin: O Higher retail channel promotional support than planned O Reserves for pricing changes for end-of-life products Inflationary pressures cricut Full Year 2021 Benefited from improved revenue mix Offset by higher costs and level of promotions Gross Margin % 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% -10% 23.1% Q4 19 33.6% 27.0% 29.3% 34.7% 04 and Full Year 2021 Financial Results Q4 20 I Connected Machines Q4 21 1 FY 19 Subscriptions FY 20 35.0% FY21 Accessories & Materials 19

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