BAT Investor Conference Presentation Deck
We are Building Strong Brands of the Future
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vuse
Revenue** up +59%
Ovuse.com
vuse
Value share: 32%
+610bps
Consumers^ +0.9m
glo
Revenue** up +38%
neo
neo
BLEZAVA
УПОТРЕБЛЕНИЕ
TAGAKA
BPERUT BALLEMY
ЗДОРОВЬЮ
Olya
10+
LMTD EDTN
glo™ hyper+
A
ОЛЬГА БУЗОВА
BUZ UZZY
Buzzpop
op Buzzpop
tpop Buzzp
Puzzpop Buz.
Buzzpop B
p Buzzpop
oop p
Volume share: 17%
+320bps
Consumers^ +1.2m
BAT
A BETTER TOMORROW
VELO
Revenue** up +63%
$99% LESS
TOXICANTS*
100% VELO
ENJOYMENT.
MOVE ON TO
HANDS-FREE VELO
NICOTINE POUCHES.
YOU'VE GOT VELO
Volume share: 40%
+280bps
Consumers^ +0.7m
7
* To read the Velo advertisement disclaimer in full, please see Appendix A7. ** Revenue growth at constant rates vs H1 '20. See Appendix A2. Market share moves in our top markets versus FY 2020. For more information on these markets, see Appendix A8 Vuse brand
represents c.90% of HY21 vapour revenue. Continue to migrate remaining Vype brands during 2021. Velo brand represents over 50% of HY21 Modern Oral markets. Continue to migrate remaining EPOK, LYFT brands during 2021. Share definitions see Appendix A3. ^
Consumer numbers growth versus FY20. Source: Company data. See Appendix A6. Target market for acquisition is existing adult smokers/nicotine users. Category totals sum to 2.8m, rather than 2.6m due to growth in poly-usage across Non-Combustible products of
0.2m in H1, up to 1.9m.View entire presentation