HSBC Investor Day Presentation Deck

4,435 3,768 Jan-21 Mar-21 ◆ 1. Digitising at scale to meet changing SME customer needs, particularly through mobile Digital Business Banking May-21 Logons, 000's Jul-21 Sep-21 6,667 4,179 Best Digital CX - Account Opening and Customer Onboarding (SME Banking), Digital CX Awards 2022 f Nov-21 Jan-22 Mar-22 Mobile Desktop Mobile now represents 61% of digital logons, from 54% in January 2021 Also increasing use of mobile for payments and other services vs. desktop Continued enhancements in functionality (e.g. card controls) are supporting improved customer journeys through the ability to digitally self serve Intro HSBC Kinetic Jan-21 CMB Logons, 000's Jul-21 WPB Jan-22 482 COO 3.4 Risk Cumulative customers onboarded, 000's 10.3 Finance 23.7 c.1.6x 7 37.1 Jan-21 Jun-21 Dec-21 May-22 69% new customers onboarded same day in April 2022, 88% within 48 hrs: Best Digital CX - Account Opening and Customer Onboarding (SME Banking)¹ Small business loans launched in March 2022, providing access to real-time funding for loans up to £10k New external partnerships bringing holistic support to SMEs (e.g. TalkTalk Business) 27

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