Ulta Beauty Investor Presentation Deck

All Things Beauty Drive breakthrough and disruptive growth through an expanded definition of ALL THINGS BEAUTY ● • Maximize growth from core categories: make-up, skincare, haircare and fragrance • Fuel growth of cross-category strategic platforms and adjacencies Differentiate Ulta Beauty through exclusive brands, products, and our private label business • Drive profitability through a focused approach on assortment, inventory, and promotional optimization 19 ULTA BEAUTY the possibilities are beautiful.

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