Wix Investor Day Presentation Deck

Subscription Retention: Q1'12 Cohort New Registered Users 1Q16 5,305,726 1Q15 4,568,323 1Q14 4,089,253 1Q13 3,714,472 1Q12 2,651,656 1Q11 1,833,897 1Q10 919,221 126,962 102,980 92,019 62,071 33,747 29,612 18,513 1 Note: Data as of March 31, 2016 3 4 5 Our statement, June 2016 153,423 6 7 8 9 123,985 80,818 10 11 12 13 14 15 16 Number of Quarters Passed 17 35,326 104% Retention after 4+ years 27,397 18 19 20 21 18,940 22 23 24 25 103

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