Braze Investor Day Presentation Deck
16
P
DATA
Braze Demo
eCommerceApp
Overview
Email Performance.
SMS Performance NEW
Report Builder
Global Control
Engagement Reports
Revenue
Custom Events
Catalogs NEW
ENGAGEMENT
Segments
Campaigns
Calendar
Canvas
Predictions
Global Message Settings
Templates & Media
Locations
USERS
User Search
Campaigns Save 'Promo Push A/B Test X
<
Reachable Users
✓ Exact Statistics Calculated
Personalized Variant
A/B Testing
Choose what proportions of users will receive each of your variants and the optional Control Group, and if you want to send the Winning Variant.
Control Group Ⓒ
Optimization Options
Global Control Group
50 %
A
With Image
No Optimization
Perform a standard A/B test with no
optimization.
Distribute Variants Evenly
Compose
Winning Variant
Run an initial test with a percentage of
the target segment. After the test,
send everyone else the best
performing variant.
Schedule
3 Target ✓ Assign
50
5 Review
Intelligent Selection
%
Users in your Global Control Group are NOT eligible to receive this campaian. If you'd like users from the Global Control Group to be
iOS Push
B
Without Image
New Recommended
Personalized Variant
Run an initial test with a percentage of
the target segment. After the test,
send each user the variant they're
most likely to engage with.
5,099
OFF
Save as Draft
→ Show Additional Statistics
Launch Campaign
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