Wix Results Presentation Deck

Online Commerce Cohorts are Driving Compounding Growth Annual Revenue Growth from Online Commerce Cohorts (2016 Year 1 = 100%) 1000% 900% 800% 700% 600% 500% 400% 300% 200% 100% 0% 1 2020 2019 2 2018 3 Number of Years Passed 4 2017 2 LO 5 Online Commerce Cohorts Revenue as a % of New Cohort Revenue in Year One 13% 2016 2016 18% 2017 1 20% 2018 27% 2019 37% 2020 Revenue in year 5 of 2016 online commerce cohort was nearly 5x revenue in year 1 I WIX 12

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