Circut Results Presentation Deck

Gross margin Contributing Factors Q1 2022 cricut. Benefited from mix - higher proportion of revenue driven by subscriptions Continued supply chain and inflationary pressures Connected machine margins impacted by lower volumes compared to prior periods and reflects pricing of end-of-life products Corrected promotional challenges from Q4 2021 GROSS MARGIN % 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Q1 2022 Financial Results 31.1% Q1 2020 Connected Machines 37.1% Q1 2021 Subscriptions 40.5% Q1 2022 Accessories & Materials 16

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