Blackwells Capital Activist Presentation Deck slide image

Blackwells Capital Activist Presentation Deck

C PELOTON'S NEW CEO HAS ONE OF THE COUNTRY'S MOST GENEROUS PAY PACKAGES On the day that Peloton announced that it was terminating approximately 2,800 employees as part of a "comprehensive program to reduce costs," the Company made Barry McCarthy one of the highest- paid executives in the country ▪ On an annualized basis, Mr. McCarthy is making nearly 10x more than he did as CFO of Spotify Blackwells questions whether Mr. McCarthy's generous compensation package is the result of his longstanding and close relationship with the Chair of Peloton's Compensation Committee, Jay Hoag, who appears to have played a key role in his hiring BW BLACKWELLS CAPITAL $68 PELOTON Peloton Estimated Annualized CEO Compensation ($M) vs. Proxy Peers¹ $32 $30 $27 Imi $20 $19 99th $15 vs. Russell 3000 $14 workday splunk> DocuSign RingCentral Roku twilio okta..REALPAGE $12 $10 $8 $8 $6 $4 $4 $3 Percentile Rank of Barry McCarthy's Estimated Annualized Compensation¹ 98th 121 % vs. Russell 1000 zendesk GoDaddy proofpoint. 97th vs. Russell 1000 Growth (1) Source: FactSet, Bloomberg and company filings. "Proxy Peers" are disclosed in the Company's proxy statement filed on October 25, 2021. Note: CEO compensation data uses total CEO compensation from most recently reported fiscal year. For companies with co-CEOs or more than one CEO during the fiscal year, compensation included all CEOs. Peloton compensation represents the annualized Black Scholes value of Mr. McCarthy's 8 million options (which vest over 48 months) as of the grant date of February 9, 2022. plus his $1 million base salary. 18
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