Overstock Results Presentation Deck
Focused Strategy
dream homes for all
vision
financial goal
target customers
brand pillars
enablers
2021 initiatives
overstock.
making beautiful & comfortable homes accessible by helping customers
easily & confidently find just what they want for less
sustainable, profitable market share growth
primary segment
savvy shopper
values Overstock for helping them feel smart about finding a great deal
from a compelling selection of stylish & quality home products
product
findability
get inspired anywhere,
but easily find it at Overstock
OKR-driven
focus
smart
value
world-class
SEO
quality & style for less
secondary segment
reluctant refresher
values Overstock for helping them easily
& confidently find just what they want
easy delivery
+ support
data-driven customer relationship
and loyalty building
machine learning and
algorithms innovation
improve product findability grow government market share grow Canada market share improve enterprise platform
fast, free, & predictable delivery,
plus low-hassle returns & support
rapid iteration
mindset
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