Zoominfo Investor Day Presentation Deck

STEP ONE Select a trigger Capture key changes happening in your target market. Trigger workflows based on purchasing intent, website traffic, company funding updates, and more. STEP TWO Apply a filter Use attributes to define what matters to you. Narrow down the pool of companies or contacts to take action on. Cross-reference signals against your Ideal Customer Profile (ICP) using standard firmographics, technographics, and business dependencies. Z zoominfo Saved Search Website Traffic Technology Locations in Europe lg Purchasing Intent Series A Funding Round CO Scoops 600 Funding Uses ACME Technology Manager Level STEP THREE Choose an action Put your CRM, sales engagement, and marketing automation platform to work. From contact and account creation to targeting prospects using sales cadences or multi-touch nurture campaigns - ZoomInfo Workflows automates your go-to-market activities. ela 492 Contacts added! Add prospect to Salesflow: General Marketing_Nurture ABM Nurture New Funding Nurture

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