Embracer Group Mergers and Acquisitions Presentation Deck

Asmodee is a global leading games publisher & go-to-market specialist Sources: Asmodee benefits from a unique virtuous dual-positioning on the value chain, with an integrated publishing and go-to-market model Authors ✓ Direct access to authors via online platforms ✓ Presence through M&A Identify games Refine and from initial idea adapt universe and mechanisms Company All types of games addressed Customizable Children BO 8 8 Test and improve games manufacturing marketing improvement extensions Organize outsourced Ensure games Perform continuous Develop games Tabletop Publishers ✓ Develop, finance and market a game based on initial concept ✓ Owner of the IP rights Party ve Go-to-market Distribute through appropriate channels ✓ On-the-ground marketing activities TI ---- Organize logistics: Design go-to-market strategy: storage, dispatching, online marketing, advertising, events, games conferences, etc. etc. ‒‒‒‒‒‒ Online retail AR Hobby / Independent Mass-Market Retailers Development into retail through D2C Philibert Sales: manage relationship with retailers, place products, etc. Specialized A unique positioning on the value-chain (in publishing and go-to-market) enables Asmodee to have full control of its go-to-market strategy ‒‒‒‒ MARKET Distribute games to retailers All retail channels served EMBRACER+ GROUP 16

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