The Dog Person's Dating App
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How We Will Grow
Build up marketing and data team to
capitalize on the wave of momentum that
has been created by our events and press
• Focus on efficiently driving the value of
the company through acquiring and
retaining customers, continually
developing and advancing technology &
data analytics, and continuing to push on
revenue models through advertising and
co-promotional partners
. Continue to throw regional launch
parties
Continue implementing efficient press
relations and media campaign
• Build up local brand ambassadors and
event specialists to focus on outreach
and both client and partner acquisition in
each launch city post launch
Continue to advance technology to
drive more data analytics and offer users
and customers a continually improving
interface and experience
Launch social media influencer digital
campaigns
As Dig achieves more users, offer
subscription tiers with additional
features for users
• Strengthen strategic co-marketing and
data share partnerships with local,
regional, and national brands
Explore and develop new strategic
partnerships to support growth plan
Raise appropriate funds to be able to
sustain company during growth phase
and through a potential exit scenario
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