Overstock Results Presentation Deck
Summary: Our Focus
Home Furnishings: $300B Market
Overstock is a Top Online Retailer
Online Penetration¹
ADM
40%%
20%
0% H
51%
&
ALA
overstock.
p
Toys & hobby
produda
Appalacomori
sogdans un bo
24%
overstock.
NŲ SKAKO LETO ĐA THE LATE
- $67B (+16% YoY)
Online Home Furnishings Market
10%.
2013
category definition
certy chia with c
limpa
4%
1)
Su-Toll US Rebaland Commerce Salsa Sharad
2) Boure B 2010 publication of Jumpstel 2018 online furnitura sa
Dancing of muchos, outdoor famibre & décor, wd appliances & electronics, faite skrage &cation
prodada
e pr
& dica de
Top US Home Furnishings Online Brands²
(Ranked by Online Revenue)
1. Amazon
2. Wayfair
3. Walmart
4. Target
5. overstock.
Playing to Our Strengths
overstock.
Savvy Shoppers
overstock
Reluctant Refreshers
$120B Market¹,2
▪ Over-index for shopping at Overstock
▪ Deal driven & low hassle
▪ Combined market spend is 40% of total market²
1 Source:arker-Total US Retail Sad 2015
2) Surse: Overlack suabarreringatan
201
N$3008 Market Bax 40% Customer Sagan Market S$1208 Market
Overstock 2020 Retail Strategy
aspiration & positioning dream homes for all easily & confidently find just what they want for loss
sustainable, profitable growth
financial goals
target customers
brand pillars
constitutional principles
overstock.
product
findability
primary segment
savvy shopper
values Overstock for helping them feel smart about finding a great deal
from a compelling selection of stylish & quality home products
gat inspired anywhere,
but early find it at Overstock
world-class SEO
enablers
making beautiful & comfortable homes accessible by helping customers
smart
value
quality & style for loss
as an indicator that our innovation is meeting target customers' needs
OKR-driven focus & collaboration
world-class ML &algontm innovation
engaging email program
secondary segment
reluctant refresher
values Overstock for helping them easily
& confidently find just what they want
easy delivery
+ support
fast, free, & predictable delivery.
plus low hassle rolumns & support
rewarding Club Q Loyalty program
intuitive mobile experience
initiatives parner-sponsored marketing
discounting & pricing experience
increase real-time data
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