Snap Inc Results Presentation Deck
Business Highlights
The Snapchat community is active, engaged, and growing:
DAUS were 319 million in Q4 2021, an increase of 54 million, or 20%, year-over-year.
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Year-over-year growth in DAUs has been 20% or more for five consecutive quarters.
DAUS increased sequentially and year-over-year in each of North America, Europe, and Rest of World.
We invested and innovated in our augmented reality platform:
Our 18 New Year's Eve Lenses generated more than 7 billion impressions.
• We released several enhancements and new features to Lens Studio, including a new Sounds Library, real-world physics, world mesh, and an API library for
real-time data.
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Lens Creators can now include a Call-to-Action link within a Lens, making it easier for Lens Creators to grow their businesses.
• We partnered with the Great Barrier Reef Foundation to launch a new Water Segmentation Lens, which shows a virtual reconstruction of the Great Barrier
Reef and its ongoing degradation to inspire people to protect the world's delicate reef system.
We rolled out Food Scan, the newest improvement to our Camera that uses the powerful visual recognition capabilities of Scan to understand different
food and ingredients and provide recipe recommendations.
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