Opendoor Investor Presentation Deck
As markets mature, we gain share through marketing
investments and a growing future customer base
Ability to extend pricing capabilities and
acquisition playbook to new markets with
brand and targeted marketing spend
Materially higher awareness in mature
markets aids offer generation and
conversion
Ability to grow retained customer base
with active re-engagement of those who
previously solicited offers
Expanding national footprint drives
increasing ad spend efficiency relative to
local media buys
2.0%
III
2022 total share
Note: 2022 market share based on Company resales as a % of MLS transaction data for respective markets
Cohorts indicate markets launched in each year. We did not launch any new markets in 2020 due to the impact of COVID-19
28%
0.7%
2021 cohort
34%
‒‒‒‒‒‒‒‒‒‒‒‒‒
1.6%
2019 cohort
Market Share
40%
2.2%
2018 cohort
Proven playbook to attract sellers
Aided Awareness
45%
3.8%
‒‒‒‒‒‒‒‒‒‒
Pre-2018 cohort
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