Boqii Holding IPO Presentation Deck

5. Private Label: Data-fed "Customer-to-Manufacturer" Model Pet Parents Offline Pet Stores Analyze behavior, big data Identify unique needs Evaluating the feasibility and profitability of developing the products that satisfy such needs Engaging manufacturing partners to bring the products to market + Partnership with Upstream Manufacturers Equity investment with significant influence in Shuangan in 2017 (11 On Jun 23, 2120 from 23 in 1 For the falar n March 31, Strong market insights Robust production capability Yoken yoken D-Eat 48" Mocare MOCARE 11.9% of Total SKU JUBAO 聚宝源: 锦跃 -2,1301 367.0mn² Private Label SKUs GMV from Private Label 24% of Total GMV b:Ali波奇宠物

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