HHR Investor Presentation Deck
Online Recruitment Market in Russia is Structurally Underpenetrated
Russian Recruitment Market By Company Size
2020, RUB Bn
Russian Recruitment Market By Region
2020, RUB Bn
Russian Recruitment Market By Collar
2020, RUB Bn
hh
7.2
+76%
Key Accounts
Revenue
1)
2)
25.1
Large
Enterprises
+113%
Small and Medium Accounts
Revenue
6.4
23.7
Small and Medium
Enterprises
Source: J'son & Partners, Company data, Socis MR Rus
Total recruitment market, RUB Bn
+89%
Moscow and St Pete
Revenue
7.4
23.3
Moscow and
St Pete
Online recruitment market, RUB Bn
+113%
Other Regions of Russia
Revenue
6.1
25.5
Other Regions of
Russia
HeadHunter performance in 9M 2021¹
61%
White Collar
Brand Awareness
9.2
20.7
White collars
Blue Collar
Brand Awareness
4.4
45%
Blue collars
HeadHunter brand awareness²
Compared to 9M 2020
Top of the mind brand awareness based on the database including 12,900 respondents in total, white collars (6,450), blue collars (6,450), one-on-one live interviews, all in Russia, as of September 30, 2020. Data shown including Zarplata.
28.1
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