Sonos Investor Presentation Deck

NEW: Diversified Channel Distribution Business mix is increasingly shifting toward higher-margin channels, like DTC and installer solutions (44% combined, +260bps y/y). Retail and Other % yoy DTC % yoy Installer Solutions (IS) % yoy Total Revenue % yoy % of revenue Retail & Other DTC IS % DTC + IS 2018 $830 $131 $176 $1,137 73% 12% 15% 27% 2019 $930 12% $154 17% $176 0% $1,261 11% 74% 12% 14% 26% 2020 $838 (10%) $284 84% $205 16% $1,326 5% 63% 21% 15% 37% Note: $ in millions (unless noted), unaudited. Percentages have been calculated using actual, non-rounded figures and, therefore, may not recalculate precisely. 2021 $1,011 21% $416 47% $290 41% $1,717 29% 59% 24% 17% 41% 2022 $987 (2%) $395 (5%) $371 28% $1,752 2% 56% 23% 21% 44% ● Retail & Other (56% of revenue, -260 bps), -2% y/y FY22 performance impacted by limited promotional activity and softer demand in 2H22, partially offset by improved supply O DTC (23% of revenue, -170bps), -5% y/y FY22 performance impacted by softer demand in EMEA and limited promotional activity, partially offset by slight growth in Americas Installer Solutions (21% of revenue, +430 bps), +28% y/y O Channel growth driven by Amp and Port, despite persistent product supply challenges as well as geographic expansion (EMEA and APAC) 18

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