Hypebeast Results Presentation Deck

୮ HK$ Hypebeast Ltd. 150.HK Financial Snapshot 1,000M 750M 500M 250M HYPEBEAST OM Total Revenue 53% 385M FY18 50% + Gross Profit Margin 672M FY19 51% 751M FY20 50% 674M FY21 61% 896M FY22 70% 60% 50% 40% 30% HK$'000 Revenues Gross Profit Gross Profit Margin S&M Expense (as % of Revenues) A&O Expense (as % of Revenues) EBITDA¹ EBITDA Margin One-Off Merger Expense² Adjusted EBITDA³ Adjusted EBITDA Margin 1. EBITDA calculated as Profit Before Tax + Interest Expenses + Depreciation and Amortization Expenses. 2. One-Off Merger Expense relates to one-time legal and professional fees paid for the merger recorded for FY2022 while no such cost was recognized in FY2021. 3. Adjusted EBITDA is defined as EBITDA excluding one-off merger expenses. FY2022 895,632 549,313 61% 160,391 18% 202,650 23% 174,252 19% 30,185 204,437 23% FY2021 674,212 334,127 50% 112,791 17% 125,005 19% 122,596 18% 122,596 18% % Change 33% 64% 42% 62% 42% ΝΑ 67% Hypebeast Ltd. 150.HK | 3

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