SmileDirectClub Investor Presentation Deck
2 Trusted brand among customers & professionals
SDC sentiment with dental professionals continues to rise –
in line with Invisalign.
60% of customers consult with a dental professional when considering teeth straightening options. Of those customers,
fewer are reporting their doctor expressed a negative sentiment while positive/neutral sentiment improves.
SmileDirectClub
(Previous treatment) Please describe whether you consulted with a
dental professional and whether they were positive, negative or
neutral on the treatment option¹
Q4 2022
Q3 2022
Q2 2022
Q1 2022
smile
DIRECT CLUB
71%
70%
66%
75%
SDC
23%
27%
33%
■Positive Neutral Negative
Dental professional was positive
Dental professional was neutral
Dental professional was negative
21%
29
6%
19
4%
Invisalign
(Previous treatment) Was the dental professional positive, negative
or neutral on the treatment options? ²
Invisalign
Q4 2022
Q3 2022
Q2 2022
Source: U.S. brand tracker (general population): Q3 2022. 1) 399 responses. 2) 536 responses.
Q1 2022
76%
74%
71%
77%
Dental professional was positive
Dental professional was neutral
Dental professional was negative
20% 4%
23% 3%
Positive Neutral ■Negative
27%
2⁰
18% 5%View entire presentation