Tripadvisor Investor Conference Presentation Deck
Tripadvisor platform a product of 20 years of development
and growth
$ millions
2019 Revenue
% growth
2019
Adj. EBITDA (1)
% margin
Description
Business model
Key brands
Key partners
Hotels, Media & Platform
$939
(6%)
Tripadvisor-branded hotels
Click-based advertising
$378
40%
• Subscription-based
advertising
• Additional offerings include
sponsored placements
• Lead-gen
• Subscription
BOOKING
HOLDINGS
Display and platform
Allow travel partners to
promote their brands
through display-based
advertising
Clients are mainly direct
suppliers of hotels,
airlines, cruises, marketing
organizations
a Tripadvisor
expedia
group
• Advertising
Marriott
INTERNATIONAL
Experiences & Dining
$456
23%
Hilton
Experiences
• Leading positions in
tours and activities
• Sells through Viator
website and global
affiliate network
Transaction (take-rate)
Tripadvisor
viator
BÓKUN
$5
1%
Dining
• Online reservation
booking platform
operating localized
websites across the UK,
Europe, Australia and
South America
●
Transaction (take-rate or
per seated
diner commission)
Bookatable
Resto thefork 95 95
singleplatform
Other
Highly fragmented and regional
Other
• Transaction (Take-rate)
• Subscription
Includes revenue
generated from vacation
rentals, flights, cruise and
car offerings on
Tripadvisor,
non-Tripadvisor branded
websites
Tripadvisor
VACATION
$165
(32%)
$55
33%
SA HOME
HOUSE
TRIP
Niumba FLIPKEY holidaylettings
Highly fragmented
(1)
Adjusted EBITDA is our segment profit measure and is defined as net income (loss) plus: (1) provision (benefit) for income taxes; (2) other income (expense), net; (3) depreciation and amortization; (4) stock-based compensation and other
stock-settled obligations; (5) goodwill, long-lived asset and intangible asset impairments; (6) legal reserves and settlements; (7) restructuring and other related reorganization costs; and (8) other non-recurring expenses and income
; Tripadvisor defines "Adjusted EBITDA margin by segment" as segment adjusted EBITDA divided by segment revenue. Please see the appendix for reconciliation.
• Lead-gen
• Advertising
• Transaction
Ccruisecritic JETSETTER
SeatGuru
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