Olaplex Investor Presentation Deck
OLAPLEX'S CLEAR COMPETITIVE ADVANTAGES
Key Differentiators
Products that really work
Powerful innovation platform
One of a kind engaged community
Channel harmony
Focused and disciplined organization
Results
90%+ of Consumers
indicate OLAPLEX makes their hair healthier
Track record of successful launches of
Incremental products
#1
> 3.5
different OLAPLEX products purchased by the avg. consumer
Differentiated consumer proposition rooted in patented, potent and proven performance
-35%
Strong R&D capabilities and defined
new product pipeline
Proven ability to innovate and launch highly incremental new products
follower count on Instagram versus similar brands¹
Future
of work model
230K
stylists engaged in OLAPLEX social media communities
Engaged community of stylists and consumer who serve as champions of the brand
of consumers were referred from stylists
8
-50%
of people who purchase online also
bought from retail
Digitally driven go-to-market strategy centered around stylists
Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021 ¹ Based on data from Global Cosmetics Industry.
Minimal
capital requirements
Culture of investment discipline and curated assortment
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