BAT Results Presentation Deck

...While Building a Commercially Sustainable New Category Business 2022 Key > profit drivers Scale benefits Reduced Cost of Goods Pricing, Lower Trade Margins** & Data Analytics Powered by RGM & MSE*** c.60% c.40% BAT A BETTER TOMORROW €578m Improvement in New Category contribution* On Track to Deliver New Category Profitability in 2024* Improvement FY22 versus FY21 at constant rates and profitability at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendix A2. ** References to trade margins are to recommended trade margins based on recommended resale prices. *** RGM: Revenue Growth Management. MSE: Marketing Spend Effectiveness. 34

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