First Foundation Investor Presentation Deck
Digital Deposit Channel Success
Launched digital consumer deposit channel in 3Q 2019
Products
Account
Data
Benefits
Ⓡ
I
■
■
■
Online savings - 2019
Online CDs - 2020
Online checking - 2020
Online money market - 2022
Balances: $913 million at 6/30/2023
■
$
7% growth quarter over quarter
Good granularity of clients: ~ 10,000
Over 90% new clients
D
Reaching new, younger client audience
Average account size:~$83 K
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Strong retention experience when dropping
rates
Low costs to obtain and service
Expanded digital experience into our retail
branches to include paperless onboarding
and in branch support for online opening
Number of Accounts by Generation 2Q23
$1,000
$800
$600
$400
$200
$0
Silent Gen (80-96)
2%
Baby Boomer (59-
79)
29%
Gen Z (18-
28)
9%
Sep-19
Dec-19
Gen X (44-58)
25%
Millennial
(29-43)
35%
Growth Driven by Digital Marketing
Strategy ($ in millions)
69% of digital
bank clients
are younger
than Baby
Boomers
Account Balance
Mar-20
Jun-20
Sep-20
Dec-20
Mar-21
Jun-21
Sep-21
Dec-21
Mar-22
Jun-22
Sep-22
Dec-22
Mar-23
Jun-23
Number of Accounts
12,000
10,000
8,000
6,000
4,000
2,000
0
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