BuzzFeed Investor Day Presentation Deck

BuzzFeed Inc. EXPANDING OUR FIRST PARTY DATA SOLUTIONS WITH THE HELP OF AI With a broad and diverse audience and scaled distribution across platforms, we capture rich first party data and third-party platform insights across our audience - offering advertisers the contextual alignment and tools they need to effectively and efficiently reach massive young audiences particularly as the internet continues to move toward a cookieless future. By leaning further into Al, we see the opportunity to capture and better understand a much bigger data set around our audience and the performance of our content. LATINE 1K+ Consumer segments available 1. CONTENT 4. INVEST 2. AUDIENCE BuzzFeed Inc. SHOPPERS 4X 3. DATA More traffic to advertisers' sites hulu PARENTS 2X Google BuzzFeed Inc. Higher purchase intent

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