Yelp Investor Presentation Deck

Delivering more value to advertisers Focus on driving more Ad clicks at compelling prices Ad Clicks, Y/Y 100% 50% 0% -50% -100% 40% 20% 0% Average CPC, Y/Y -20% 25% -40% 1Q18 4% 19% 1Q18 2Q18 9% 2Q18 13% 3Q18 9% 3Q18 9% 4Q18 7% 4Q18 20% 1Q19 -9% 1Q19 42% 2Q19 -25% 2Q19 42% 3Q19 -22% 3Q19 33% 4Q19 -16% 4Q19 3% 1Q20 3% 1Q20 -51% 2Q20 35% 2Q20 -25% 3Q20 5% 3Q20 -22% 4Q20 4% 4Q20 -8% 1Q21 -3% 1Q21 87% 2Q21 -20% 2Q21 Financial Results & Key Metrics 28% 3Q21 -1% 3Q21 14% 4Q21 7% 4Q21 37

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