Experian Investor Conference Presentation Deck

We will invest in 4 key growth drivers which fuel the Direct to Consumer business AUDIENCE The size of our customer base DATA Orchestrating first party and consumer permissioned data to drive personalised 1:1 relationships 40 Experian Public MONETISATION The span of product verticals covered in our ecosystem and the relevance of our engagement with consumers ENGAGEMENT The frequency of opportunities we have to interact with our customers We will win by providing a depth and breadth of value to consumers that ONLY we can HIGH DATA % Utilisation AUDIENCE Member Base (m) HIGH V HIGH Ambition FY22 Revenue ENGAGEMENT Daily Active Users (m) MONETISATION Average Revenue per Monthly Active User ARPMAU (US$) HIGH e TM

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