Honest Investor Presentation Deck

BALANCED OMNI-CHANNEL CAPABILITIES HONEST DIGITAL VS. RETAIL (% OF SALES) 55% 45% POSITIONED TO CAPTURE WHEREVER OUR CONSUMER WANTS TO SHOP 20 19 55% 45% 2020 Digital Retail Note: 1. Source: Company estimates and third-party data ending December 2021 49% 51% 2021 RETAIL • Long-standing retail partnership with Target • Over 50,000 total retail distribution locations (¹) ● Expanding to NEW retail partners, including online and in-store at: O Walmart target ● • Ulta • Publix P Publix. DIGITAL • DTC native brand at Honest.com Digital partners include Amazon and other on-line third-party retailers • Investments in digital will optimize Honest.com and create rich mobile experience including faster load times, customization and rewards Walmart ULTA B E AUTΥ amazon HONESTⓇ 9

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