Asos Results Presentation Deck

We will drive international growth acceleration through 4 key areas Invest in multi-channel marketing to grow awareness Premier to drive stickiness of customers Further localise offer, payment methods, social media, delivery methods, UI/UX, languages Localise trading operations with dedicated territory expertise Back with marketing investment Further localise the experience Leverage momentum and infrastructure Grow and localise the assortment Build upon momentum in our £1.2bn European business and our £0.5bn US business Leverage physical and tech infrastructure Create the most compelling assortment for 20- somethings Combine local must have with hard to get international brands 26 asos

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