Asos Results Presentation Deck

ROW Performance Sales growth of 12% driven by improving customer experience after P1 Consistently strong visits growth of over 20% after P1 Retail Sales Visits Orders Conversion ABV Active Customers* FY19 KPIs +12% +19% +15% -10bps +3% 3.3m (+18%) H2 acceleration in Australia, great growth in Russia and Middle East * 12 month measures - Active customers defined as having shopped in the last twelve months as at 31 August. 25% 20% 15% 10% 5% (5%) P1 | noll ABV increased year on year driven by items per basket improvement FY19 Retail Sales Growth P2 P3 P4 FY asos

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