Blue Apron Results Presentation Deck

FY 2023 MARKETING STRATEGY Focused on leveraging efficient channels and investing strategically to achieve the highest return 1 Reallocate spend to performance based and digital channels |N Ensure every channel delivers strong Cost Per Acquisition and puts company on path to profitability Spicy Chicken Stir-Fry READY. SET. EAT. Romesco Chicken Bowl READY. SET. EAT. Chicken Meatballs CO Blue Apron Cook with us at blueapron.com/letscook grocery store YOU CAN REDUCE YOUR CARBON FOOTPRINT by 25% 8

View entire presentation