Imperial Brands Results Presentation Deck
US Consumer Trial of Refreshed blu Offer Underway
TESTING NEW CONSUMER MARKETING PROPOSITION
Out-of-home advertising
WARNING: This product contains nicotine.
Nicotine is an addictive chemical.
Outdoor Pos
CHICLE
WARNING: This product
contains nicotine. Nicoline
is an addictive chemical
AFLAVOR FOR EVERY
MOOD
blu
GEE ANLE
CA
99
99
34 Full Year Results | 16 November 2021
GET UNLIT
blu
1262 CADA
Indoor Pos
blu
99 $699
WARNING: This product contains nicotine
Nicotine is an addictive chemical
THE FREEDOM TO
UNPLUG
*
Building distribution in focus trial area -
Charlotte, North Carolina
New consumer marketing approach
includes:
-
Refreshed packaging
New marketing campaign
Enhanced point of sale presence
New on-line sales platform
IMPERIAL
BRANDSView entire presentation