Sinch Mergers and Acquisitions Presentation Deck

Deal rationale Message Media Deal rationale Integration Financials Leading provider of software-as-as-service for mobile customer engagement to small and medium sized businesses with strong organic growth in the United States, Australia, New Zealand and beyond More than 60,000 customers, sending over 5 billion mobile messages per year • 9 successful acquisitions with focus on integration to leverage shared technology platform • Over 350 employees with headquarters in Melbourne, Australia ● ● ● ● ● ● ● MessageMedia to form SME-focused part of Sinch with current management in place • Integration costs estimated to reach USD 8 million over 18 months ● ● ● ● Expand addressable market and position Sinch for growth with small and medium sized businesses Add digital customer acquisition engine winning >1,500 new customers per month Expand scope of future M&A with experienced team leveraging modern multi-brand platform Accretive deal that fits both Scale and Profitability & Technology and Go To Market criteria ● MessageMedia to benefit from Sinch's global super network and investments in new conversational messaging channels. Savings to be reinvested in expansion, leveraging Sinch's presence in 47 countries Enterprise value of USD 1,300m, of which USD 1,100m is paid in cash and 200m is paid in equity Closing is subject to regulatory approval, closing expected in H2 2021 Revenues of USD 151m, gross profit of USD 94m, and EBITDA of USD 51m expected in L12M to June 2021 Underlying year-on-year revenue growth around 22% over the past 2 years with higher growth in the US 10

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