Analyst Day Presentation

A MARKET IN FLUX NEEDS A SOLUTION FOR THE FUTURE 47 AN Adweek Nielsen's National TV Service Is No Longer Accredited. What Happens Now? While the measurement firm is racing to apply fixes and is working with the MRC to get re-accredited, those processes and reviews take... 48 Television News Daily COMMENTARY Viewers Are Killing TV Measurement And Something Has To Change by Tom Weiss, February 11, 2020 Inconsistent Measurement Targeting the Right Audiences Here's How to Improve Connected TV Ad Measurement by AdExchanger Guest Columnist // Thursday, July 1st, 2021 - 12:30 am Inventory Fragmentation Frequency Brand Safety A MARKET IN FLUX NEEDS A SOLUTION FOR THE FUTURE Reach nielsen Ad Fraud What Marketers Need to Know About the Transformation of TV Measurement 0% P&G's Pritchard calls out Sisyphean challenges around improving measurement Published Sept. 22.2021 Updated Sept. 23 2021, 10:50 am EDT 10% The CTV ad measurement conundrum that creates more questions than answers 20% Will Nielsen's MRC troubles be a turning point for cross-channel ratings? INNOVDI DIGIDAY | includes streaming platform and connected device which have this approaches to međa bayag and ad an ever for markers get ad grip on how their ads ampertoring on CTC So, here's what you need to know about unement in CTV, and what's ha come Challenges You Have Encountered With CTV Advertising? 30% 40% 50% INNOVID 60% INNOVID

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