Dutch Bros Investor Conference Presentation Deck

WE PLAN TO... Expand geographic reach by going "wider" vs. "deeper" with a higher mix of newer markets and slower infill ● ● ● EVOLVING MARKET ENTRY STRATEGY ● AND WE EXPECT TO ACHIEVE... A more capital-efficient market entry process that will begin to deliver a stronger new shop return in 2025+ ● Utilize a mix of lease types and prototypes as we develop and penetrate markets Continue developing marketing tactics to drive trial and build traffic in new markets Greater flexibility to match shop prototype and investment with market needs Continued ability to enter new trade zones quickly and establish the Dutch Bros brand 7 LEGACY CONFIGURATION ~500 SF DUTCH BROS GEOGRAPHY: Legacy West Coast •May have drive-thru lanes on both sides of the building • Walk-up window optional • No lobby • Storage outbuilding ● may be needed CURRENT CONFIGURATION ~800-1,000 SF DUTCH BROS GEOGRAPHY: Widespread • Multiple drive-thru lanes served by one window • Ample car stacking and circulation, escape lane likely • Walk-up window standard; no lobby ENDCAP CONFIGURATION ~1,200 SF DUTCH BROS GEOGRAPHY: Select Locations • Attached to the end of a strip center or purpose built with co-tenants • May have lobby with a walk-up window, but no seating

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