Asos Results Presentation Deck

© 2023 asos 04. Refresh leadership team and culture Focus the organisation on operations, simplify decision making and embed a high performance culture Opportunity Organisation focused on operations and commercial delivery Ensure the best internal and external talent Cultural refresh New structure focused on Operations and speed to market Simplified decision making (fewer layers) ■ Breaking down silos ■ ■ Ensure development of internal talent Attraction of capabilities we are missing Ensure diversity (including international talent) ■ Immediate focus ■ Simplicity and transparency ■ Ownership and entrepreneurial culture Excellence and innovation I Outcome Truly customer- focused organisation Speed and flexibility High performance culture 18 asos

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